Sector: Mobile

Challenge: LG was preparing to release the third iteration of their popular music phone, the LG Chocolate, but needed a creative online music platform to communicate the major music features of the phone to buyers.

Solution: Rock River commissioned three on-brand artists to write and record original songs around the themes of “Three” and “Communication.”

Delivery: Each song was made available on the LG Chocolate-3 website as an exclusive download and ring tone. In addition, the video imagery captured on the green screen was animated and featured on the website synchronized with the songs. The Artists were also featured in rich media banners with the capability to stream and download each song right from the banner itself!

Results: The flash website showcased this forward-thinking campaign with top-notch animation and seamless connection between songs.