Sector: Luxury Hotels

Challenge: Deliver a musical experience embodying the sophistication and ambience of the W Hotels brand.

Solution: Rock River proposed the creation of a music CD entitled "Rhythm & Muse" containing an eclectic mix of superstar artists and cutting-edge tracks by fresh, new artists all reflective of the W Hotels experience.

Execution: "Rhythm & Muse" was distributed through all W Hotels directly to VIP customers as well as through W Hotels gift shops. Artists include Sting, Marvin Gaye, N’Dea Davenport, Rufus, and Les Nubians.

Results: Success of "Rhythm & Muse" spawned multiple follow-up Rock River-produced W Hotels CD releases.