Ford Fiesta Digital Download Program

fiestaRock River recently collaborated with car manufacturer Ford to devise a program that encourages and rewards customers who test drive the new Ford Fiesta, and what better way to do this than with music. Each person who test drives the Fiesta receives a digital download card which features 8 non-DRM songs. Artists involved include Santigold, Bat For Lashes, Kid Sister, as well 5 other up-and-comers, including current Rock River favorite Pheonix with their incredibly catchy song “1901”.

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